Privacy Policy
Winter Park Chiropractor (“Winter Park Chiropractor,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit winterparkchiropractor.com (the “Website”), contact our office, request an appointment, or otherwise interact with us online.
By using this Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Telephone number
- Mailing address
- Appointment requests and scheduling information
- Information submitted through contact forms
- Information submitted through new-patient or patient-intake forms
- Communications you send to our office
- Other information you voluntarily provide
Because we are a healthcare provider, certain information you provide in connection with receiving healthcare services may constitute Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”).
Our handling of PHI is governed by HIPAA and our applicable patient privacy practices. This Website Privacy Policy is not intended to replace any Notice of Privacy Practices provided to patients concerning the use and disclosure of PHI.
Information Collected Automatically
When you visit our Website, certain information may be collected automatically, such as:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages visited
- Date and time of visits
- General geographic information
- Website interaction and usage data
This information may be collected through cookies, analytics technologies, server logs, pixels, or similar technologies.
2. How We Use Information
We may use information collected through the Website to:
- Respond to questions and inquiries
- Schedule or manage appointments
- Process new-patient requests
- Communicate with current and prospective patients
- Provide requested information about our services
- Operate and improve our Website
- Understand how visitors use our Website
- Maintain Website security and prevent fraud or misuse
- Comply with legal, regulatory, and professional obligations
- Send communications that you have requested or consented to receive
- Perform other functions reasonably related to operating our practice
We do not use PHI for purposes prohibited by HIPAA or other applicable healthcare privacy laws.
3. Cookies and Analytics
Our Website may use cookies and similar technologies to improve Website functionality, understand Website traffic, remember preferences, and measure the effectiveness of our online content.
We may also use third-party analytics or marketing technologies. These providers may collect information about your browser, device, or interaction with our Website in accordance with their own privacy policies.
You may be able to limit or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain portions of the Website.
Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar tracking technologies.
4. Healthcare and Sensitive Information
Please use caution when submitting medical or other sensitive information through general Website contact forms, email, or other communication methods that are not specifically designated as secure patient communication channels.
If you are an existing patient, we encourage you to use the communication methods provided or approved by our office for discussing confidential medical matters.
Information submitted through designated patient-intake systems or other healthcare platforms may be subject to additional privacy notices, terms, and security practices.
5. Appointment Scheduling and Third-Party Services
Our Website may link to or integrate with third-party services that assist with functions such as appointment scheduling, patient intake, communications, payments, applications, or other services.
When you choose to use a third-party platform, information you provide may be collected and processed directly by that provider. Your use of those services may therefore be governed by the provider’s own privacy policy and terms of service.
Winter Park Chiropractor is not responsible for the privacy practices of independent third-party websites or services.
6. How We May Share Information
We do not sell your medical information.
We may disclose personal information when reasonably necessary to:
- Service providers that help us operate our Website or practice
- Appointment scheduling, communications, technology, hosting, analytics, or administrative service providers
- Healthcare providers or business associates as permitted by applicable law
- Government agencies, regulators, courts, or law enforcement when legally required
- Professional advisors, including attorneys, accountants, or compliance professionals
- Protect the rights, property, security, or safety of Winter Park Chiropractor, our patients, Website visitors, or others
Where required by HIPAA, vendors or service providers that receive PHI on our behalf will be subject to appropriate privacy and security obligations.
7. Email and Text Communications
If you provide your email address or mobile telephone number, we may use that information to respond to you, communicate regarding appointments or services, or send other communications you have requested or authorized.
Email and standard SMS/text messaging may not always be secure. You should avoid sending highly sensitive medical information through unsecured email or text messages unless instructed otherwise.
Where required by law, marketing text messages or promotional electronic communications will only be sent with appropriate consent. You may opt out of marketing communications by following the unsubscribe or opt-out instructions provided in the communication.
Opting out of marketing communications will not necessarily prevent us from sending communications related to your care, appointments, transactions, or other non-marketing matters where permitted by law.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.
However, no website, electronic transmission, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted through the Website.
9. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, operate our practice, comply with legal and regulatory requirements, resolve disputes, and enforce agreements.
Patient medical records and PHI may be retained according to healthcare record-retention requirements and our professional and legal obligations.
10. Third-Party Websites
Our Website may contain links to third-party websites, social media platforms, applications, or services.
We are not responsible for the content, security, or privacy practices of those third parties. We encourage you to review the privacy policies of any third-party website or service before providing personal information.
11. Children’s Privacy
Our Website is intended for a general audience and is not designed to collect personal information directly from children under the age of 13 without appropriate parental or guardian involvement.
Winter Park Chiropractor provides pediatric chiropractic services, but parents or legal guardians should submit information on behalf of minor patients where appropriate.
If we learn that personal information has been collected online directly from a child in a manner inconsistent with applicable law, we will take reasonable steps to address the information appropriately.
12. Your Privacy Choices
Depending on applicable law and the nature of the information involved, you may have the right to request access to, correction of, or deletion of certain personal information.
Different rules apply to medical records and PHI. Patients wishing to exercise rights relating to their medical information should contact our office and refer to our applicable Notice of Privacy Practices.
You may also:
- Adjust cookie preferences through your browser or available Website controls
- Unsubscribe from marketing emails using the unsubscribe link provided
- Opt out of eligible marketing text messages by following the instructions provided in the message
- Contact us with questions about information collected through the Website
Certain information may need to be retained for legal, medical, regulatory, security, or administrative purposes even after a deletion request.
13. Do Not Track and Browser Privacy Signals
Some browsers provide “Do Not Track” or other privacy preference signals. Because standards for responding to these signals continue to evolve, our Website may not respond uniformly to all such signals.
Where applicable law requires recognition of a legally valid browser-based opt-out preference signal, we will endeavor to honor that signal as required.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our Website, services, technology, business practices, or legal requirements.
When changes are made, the revised policy will be posted on this page with an updated “Last Updated” date. We encourage visitors to review this Privacy Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Winter Park Chiropractor
305 N. Lakemont Avenue
Winter Park, FL 32792
Phone: 407-339-2225
Email: patients@winterparkchiropractor.com
HIPAA Notice
This Website Privacy Policy describes privacy practices related primarily to use of our Website and online services. It does not replace Winter Park Chiropractor’s Notice of Privacy Practices, which describes how medical information about patients may be used and disclosed and how patients may access that information.
Please contact our office if you would like a copy of our Notice of Privacy Practices.
